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Forrester: CMOs Ramp Up Business and Technology Acumen in 2014

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Chief marketing officers are stepping up their game in 2014 to prove their value as true business leaders. According to the latest Heidrick & Struggles (Nadaq: HSII) and Forrester Research, Inc. (Nasdaq: FORR) joint study, nearly 60 percent of surveyed CMOs are working to grow their influence in general business strategy and are commanding an [...]

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