To Engage Consumers Utilities Will Spend $65 Million a Year on Gamified Applications by 2016: IDC

In a new study, “Business Strategy: The Role of Gamification in Utilities’ Consumer Engagement,” IDC Energy Insights forecasts that by 2014, worldwide utilities IT spending for gamification tools, applications, and services will be approximately $13.5 million, rising to $65 million in 2016. IDC Energy Insights also expects that by 2016, 60 percent of progressive worldwide [...]