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Digital and Local Retail Channels Synch Up This Holiday Season: BIA/Kelsey

According to researchers with the BIA/Kelsey Consumer Commerce Monitor™ (CCM), 94% of consumers have gone online for local shopping purposes within the last six months. Among those surveyed, 59.5% have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9%) are [...]

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